Brand Strategy & Management Services

ProPrior to starting the agency, Leer was an award-winning journalist with more than two decades of media and communication experience in the radio and television industry. Successfully pitching the press and creating effective campaigns that make headlines is what Robb does best, and he is a real asset to your company's communications efforts.

Since 2003, Robb has been consulting companies and personnel on media and public affairs strategies. Much of Robb's work has been on behalf of high profile clients. New Ballpark Inc., a non-profit group of downtown developers and business owners in Minneapolis, for example hired Leer Communication in 2006 to create and execute media events that would support the legislative initiatives of the Minnesota Twins' bid for new outdoor ballpark. Then in 2007, Leer's firm was hired by the Minnesota Ballpark Authority to handle all of the new Twins' ballpark daily media-related services.

Robb has the level head and quick thinking to successfully execute his clients' crisis communications strategies. Leer is also acclaimed for his public speaking seminars, as well as coaching sales staffs and executives the techniques to enhance their “presentation” and public affairs skills. These interactive media workshops have successfully prepared and provided real-world training techniques to dozens of newsmakers.

Greg Erickson, is an advertising professional with 20 years of experience in account management and creative development. Greg makes a continual effort to go above and beyond for his customers. To provide the utmost in creative marketing communications based on solid strategic planning. And to provide service that exceeds expectations.

Greg maintains a small, agile agency focused only on growing his clients' business and enhancing their brand. To achieve this, A&B relies on a track record, market knowledge, creativity and hard work; as well as the talents of a group of hand-picked marketing communications professionals.

Greg and Robb Leer have been collaborating for a few years, and Greg offices out of Leer Communications. According to Robb, “Greg brings his ‘A-game' when it comes to providing our mutual clients with creative solutions. He takes good care of the clients, is a steward of their budget and consistently delivers a sound creative product.”

For 17-years, Rod Rassman honed his storytelling ability as a television reporter in Wisconsin, Pennsylvania and Minnesota, to become known as one of the country's best storytellers in local news. During his final 6 years of reporting at KSTP in Minneapolis, Rod won 8 Emmy Awards, half of them for “best reporter” or “best writer.” Since leaving local news in September 2004 to create Greater Vision Media, Rod has continued to tell award-winning stories for a variety of clients. In 2005 and 2006, Greater Vision Media won 6 Telly Awards, a highly sought after award for video production firms worldwide.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.