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Marketing Communications
We provide full-service marketing communications and creative services that effectively reach and make a real impression on your target audience with memorable messages. We develop an integrated strategic plan designed to position your brand, and manage efforts to raise your profile and exposure. The team at Leer has a considerable record of generating effective programs.
Integrated Marketing Plans and Brand Development
We develop a strategy that helps to differentiate your product and firmly plant your flag in the marketplace. We uncover opportunities by getting to know how your product is perceived, what the critical need of your target audience is, what the dynamics of the marketplace are, and what your competitors are up to. |
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| We provide integrated marketing plans for our clients that help chart a course for success. We strategize to determine the best way to communicate with your audience. We can help you develop the following for your brand: |
- Problems and Opportunities
- Positioning Statement
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- Creative Platform
- Objectives & Strategies
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Our team of designers and copywriters are expert at developing your unique selling proposition, and communicating it in an imaginative way.
Website Development
We have extensive experience in designing and producing effective web sites. It starts with a smart plan for your site's architecture hierarchy, and culminates with a dynamic design and stout content that is sure to elevate your brand.
Media Research
We plan and manage your “paid” media efforts to ensure you are effectively reaching and having impact on your target audience. We do the research necessary to safeguard your advertising expenditures are spent efficiently.
Tactics
We have an understanding of and background in producing an array of marketing communication tactics: |
- Print Advertising
- Print Collateral
- Sales Promotion
- Web Site/Interactive
- Direct Marketing
- Trade and Consumer Show Displays
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- Point-of-Purchase
- Packaging
- Video
- Broadcast Advertising (TV & Radio)
- Sales Promotion
- Presentations
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Media Relations Management
As former editors, we know which angles and issues are newsworthy. >>
Crisis Management
We minimize or eliminate the effect negative publicity has on your reputation—and your bottom line. >>
Public Relations/Affairs
We’ll increase your exposure through innovative marketing and public policy strategies. >>
Marketing Communications
Take advantage of our full array of strategic planning and creative services designed to elevate your brand >> |
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| © 2009 Leer Communication and Consultants |