Advocacy Campaign

Local 49

Park Nicollet “Seniors Denied” Campaign

The International Union of Operating Engineers Local 49 needed Leer Communication to execute a multi-faceted media and marketing campaign when a healthcare provider decided to cut off care to more than 100 of its retirees. Our strategy ambitiously began when we coordinated a public rally and facilitated a news conference. We reached out to, and received the support from, the Minnesota Attorney Generals office. The AG made an appearance at our rally and spoke at our news conference. Our team successfully generated print, broadcast and on-line media coverage.

We followed up our media relations strategy with several radio and newspaper advertisements. Our team created the ad concept, wrote the copy, designed the print ad and made the buys.

Following our campaign, the healthcare provider reconsidered its decision and provided Local 49 retirees an extension in their coverage.