Professional golfer Tim Herron approached Leer Communication for concepts worthy of media attention to announce a new educational leadership initiative. The program is designed to draw attention to the dire need for tomorrow’s young leaders. Herron also wants to help increase awareness for learning disabilities. Among the many other media opportunities that Leer Communication has developed for Lil’ Lumpy, a grade school assembly in Tim Herron’s former school district sparked media coverage and interest from dozens of media outlets, both local and national. During this launch, the Lil’ Lumpy website received a spike in hits with a craving more info about the program.