For the past two years, we have successfully promoted an ice water rescue demonstration promoting Stearns’ revolutionary cold water immersion ice rescue suit. We helped generate front-page coverage in print, as well as lead stories on all of the Twin Cities television stations. Media Events Comtrol, Inc. New Product Introduction This Maple Grove, Minnesota based company needed Leer Communication to create, coordinate and choreograph a media event that would showcase its latest driverless vehicle technology. Our creative team developed the timely news angle, crafted the press releases and pitched our media contacts about the event and the complicated technology. Our strategies and work generated positive news coverage for Comtrol in the national trade media as well as the print and broadcast press in the Twin Cities.