recently asked Leer Communication to promote a life-jacket exchange program in nearly a half a dozen media markets across the country. We partnered with the Coast Guard and produced positive publicity at the local and national level for the public awareness campaign entitled “Fit to Float.” We were able to secure a tremendous amount of coverage for this program, including local television, radio and newspaper, as well as national coverage such as an 8-minute liver interview on Fox & Friends on the Fox Channel.